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One Source, A Marketing & Research Company is owned and operated by Joe Michaelree.
The company specializes in research in the agriculture industry and related trades,
food & beverage and research for non-profits. Custom research projects have involved
developing and administering quick-turnaround ad test system, helping client gain
further understanding of decision points for cotton growers throughout the season
to identify business opportunities for forming deeper client-grower relationship,
understanding current fungicide usage among growers in specific corn markets, and
assessing product and service improvement opportunities in the retailer-distributor
exchange. Multi-client projects produced by One Source include projects measuring
agricultural retailer usage and reaction to incentive programs offered by manufacturers
of crop protection products. |
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In past roles, Joe has functioned as the Market Research Manager for Doane Agricultural
Services, and also worked for Walker Information and Maritz Research (formally Maritz
Marketing Research) and served as an adjunct instructor for William Woods University.
Joe possesses a BA and MBA from the University of Missouri.
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