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CAPABILITIES & METHODS

Research Capabilities
	Market opportunity assessment New product/service concept evaluation Brand image assessment and product positioning Market segmentation Reaction to product/service enhancement Product and service communications testing and tracking Loyalty and satisfaction measurement Retail incentive/rebate program evaluations Competitive product/service evaluation
Qualitive Research Methods
	The voice of the customer – giving clients the opportunity to see, hear and understand target customer reactions.
	Focus groups One-on-one in-depth interviews, in person or by phone Mini-focus groups (3-4 respondents), in person or by phone
	Quantitative Research Methods
	Providing more robust analysis for use in decision making.
	Telephone Internet Standard mail E-mail
	Agricultural Retailer Incentive Program Series
	The objectives of the Agricultural Retailer Incentive Program Series of studies are to identify which Crop Protection Product manufacturers incentive programs retailers participate in during the crop season and measure satisfaction with each company's program utilizing key attributes or components of those programs.

	Basic manufacturers are the focus of the study with nine key manufacturers plus a collective analysis of manufacturers of generic products targeted.

	The study shows ratings on each component as well as an overall evaluation of the programs for each manufacturer.

	Retailers from every key agricultural state in the US are included in the study with special focus given to the midwestern and southern states.

	There are two reports in the series. The first report looks at incentive programs for the crop season/calendar year just ending - Agricultural Retailer Incentive Program Review Study. This report is published at the end of January.

	The second report in the series turns the focus to the manufacturer programs just being released at or near the begining of the calendar year - *Agricultural Retailer Incentive Program Preview.* Published at the end of February, this report gathers early evaluation of the new programs.


	For more information and pricing of these studies, please contact Joe Michaelree (joemichaelree@onesourceamrc.com)