About One Source & Joe Michaelree

One Source, A Marketing & Research Company is owned and operated by Joe Michaelree. The company specializes in research in the agriculture industry and related trades, food & beverage and research for non-profits.

Custom research projects have involved many topics including developing an ad testing system, understanding crop production dynamics and risks, product usage patterns, pricing assessments, and product concept testing.

Multi-client projects produced by One Source include projects measuring agricultural retailer usage and reaction to incentive programs offered by manufacturers of crop protection products.

In past roles, Joe has functioned as the Market Research Manager for Doane Agricultural Services, and also worked for Walker Information and Maritz Research (formally Maritz Marketing Research) and served as an adjunct instructor for William Woods University.

Joe possesses a BA and MBA from the University of Missouri.