One Source - Agricultural Research

Capabilities & Methods
Research Capabilities	Quantitative Research Methods	Qualitative Research Methods
	Providing more robust analysis for use in decision making.	The 'voice of the customer' - giving clients the opportunity to see, hear and understand target customer reactions
Market opportunity assessment New product/service concept evaluation Brand image assessment and product positioning Market segmentation Reaction to product/service enhancement Product and service communications testing and tracking Loyalty and satisfaction measurement Retail incentive/rebate program evaluations Competitive product/service evaluation	Telephone E-mail Internet Standard mail	Focus groups One-on-one in-depth interviews, in person or by phone Mini-focus groups (3-4 respondents), in person or by phone